Acquisition IT (AIT) and Acquisition IT SIS (AIT-SIS) focus is on delivery of turn key solutions to asset management and investment companies as well as hotel owners and operators. As a company AIT offers consulting and project management services, procurement management, systems design and implementation.
In addition to the above AIT-SIS provides ‘boots on the ground’ support and engineering resources to various System Integrators. We find solutions where others find problems.
My role was to develop strong visual identity by keeping and only slightly polishing the existing logo. The visual identity is suitable for this modern company with gentleman style business values.
This parallel branding challenge was developed following client’s specific requests due to the nature of the company structure duality.
Typography
& Colors
There’s no better colour to represent the company’s gentlemen style business value than bourbon. While it’s executive on the field entity perfectly follows with its blue shades.
Josefin Sans
This modern font combines geometric, elegant vintage feeling with small caps which are half way from baseline to cap height. All this gives it a unique proportion perfectly suitable for this unique visual identity for this modern company with gentleman style business values.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*()
Icons
