About the client:

Company is in the process of developing a franchise network of engine decarbonization shops all around the world, under the "Decarbonization Center" brand. Machines developed and produced by "Hydrogen Technologies" company are already present in many countries such as Germany, Great Britain, Denmark, Hong Kong, Czech Republic, Macedonia, Serbia, Slovakia and Hungary, with further expansion of the business to other continents is also planned, together with strong partners in automotive field. 

The tasks:

Developing a new brand that arises from the already designed visual identity suitable for the automotive industry.


I have created the logo with brand identity standards, visual assets for digital and printed applications, branding standards for actual service center facilities, franchise operations manual, presentations, billboards, flyers, infographics, posters... 

Typography

Montserrat

Avant-garde spacious font that perfectly combines the modernity of a san serif typeface and innovative character of non-compromised space consumption. 

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!?@#$%^&*()

Colors

Pantone 294 C

C100M86Y26K20

#002E6D

Pantone 2985 C

C64M0Y0K0

#54C0E8

Pantone 130 C

C0M38Y100K0

#E4AA14