The challenge
A company for hydrogen-based technological innovations in the automotive and energy industry needed a facelift in terms of visual communication.
The main challenge was to round up the whole brand story with a consistent visual value while keeping a tender eye on the client’s original vision.
About the client:
Company for research, development, and practical applications of hydrogen energy in the automotive and energy sector. The main products are high-efficient Cells for electrolysis and products based on our innovative technology - HYDROGEN CARBON CLEANING machines, Alkaline High-Efficiency Electrolysers, and HYDROGEN GENERATOR's.
Inspiration
Stylization
before
after
Typography
Montserrat
Avant-garde spacious font that perfectly combines the modernity of a san serif typeface and innovative character of non-compromised space consumption.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*()
Colors
Pantone 294 C
C100M86Y26K20
#002E6D
Pantone 2985 C
C64M0Y0K0
#54C0E8
Pantone 7543 C
C17M4Y0K40
#97A3AE