The challenge

A company for hydrogen-based technological innovations in the automotive and energy industry needed a facelift in terms of visual communication. 


The main challenge was to round up the whole brand story with a consistent visual value while keeping a tender eye on the client’s original vision.

About the client:

Company for research, development, and practical applications of hydrogen energy in the automotive and energy sector. The main products are high-efficient Cells for electrolysis and products based on our innovative technology - HYDROGEN CARBON CLEANING machines, Alkaline High-Efficiency Electrolysers, and HYDROGEN GENERATOR's.

Inspiration

Stylization

before

after

Typography

Montserrat

Avant-garde spacious font that perfectly combines the modernity of a san serif typeface and innovative character of non-compromised space consumption. 

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!?@#$%^&*()

Colors

Pantone 294 C

C100M86Y26K20

#002E6D

Pantone 2985 C

C64M0Y0K0

#54C0E8

Pantone 7543 C

C17M4Y0K40

#97A3AE